Samsung unexpectedly becomes the first manufacturer to unveil a Windows Phone 8 smartphone, beating Microsoft’s favorite, Nokia. The ailing Finnish company, once the most influential manufacturer in the industry, is now struggling to reverse decline. It is due to announce the next Lumia model with Windows Phone 8 early next month.
The Samsung ATIV S may directly dilute consumers’ expectation for Nokia’s next Lumia model with its Corning Gorilla glass-protected 4.8” AMOLED display, 1.9Mp front facing shooter and 8Mp rear-facing camera. Nevertheless, expectation is still running high that the next Lumia will feature a monster camera with 41Mp resolution. Also, the fact that Microsoft allows Samsung to announce the smartphone first is a way of letting the industry knows that no one is getting special treatment, including Nokia.
The Windows Phone 8 OS was previewed in June and the first device is expected to arrive in autumn. The South Korean firm also unveils a slew of Windows 8 tablets this week as well as the much-awaited Samsung Galaxy Note 2.